Last week I fell in love with Instagram. Finally.
Many people: "Emma, with your pretty chairs and everything, you really should be on Instagram."
Me: "But I don't have time. Besides, I'm loyal to Facebook, Pinterest and Twitter."
Many people: "Stop making excuses. It's a match made in heaven."
As with much of social media, when you're new to it, you wonder how on earth it works and how on earth is anyone going to find you, let alone follow you. And is it really worth it? But we all know that you just have to begin. Don't question why. Build it and they will come.
As an Instagram newbie, I thought I'd choose a gentle way to ease myself into the community; through a competition ran by Jen from Interiors Addict. 7 Vignettes is a photo-sharing competition with a different topic each day, for one week. You create an attractive still-life (vignette) that relates to the day's topic and post it on Instagram using #7vignettes. That way everyone can see what everyone is posting for the competition.
Simple. And in a space of a week, My Bespoke Chair gained 52 followers and over 314 likes. Plus I've 'met' many fellow Instagramers through the comments.
Here are my entries for 7 Vignettes:
Bedside |
Elegant |
Emotional |
Handmade |
Tea |
Monochrome |
Window |
But..so what? What are the benefits of being on Instagram for a business?
- Showcase your products, campaigns, services in a creative manner; we all like nice photos.
- Connect with customers and prospects directly. Everyone can comment and share.
- Share your company's latest updates.
- Offer a fascinating behind-the-scenes, off-topic glimpse of your company.
- Use the # to find a wide audience.
- Use the @ to directly contact specific people.
- Share your photos instantly on other social platforms.
- It's the fun side of business!
I'm probably preaching to the choir in this blog post - but when you first fall in love, you just need to shout it from the roof tops!
Join me on Instagram - it's so much fun and we can hang out together through our photos!
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