Saturday, 11 January 2014

What's your 'House Personality' type?

Which answer best describes you:

a) I don't think about how my home looks. It's just a place for me to live.

b) I consult with an interior designer every time I make a home-wares, furniture or redecorating decision.

c) I can envision my perfect, dream home, but the reality is a little different.

Most people are probably a c).

We lust after what we see in interior design magazines; we trawl Pinterest with a longing eye or keep "For My Dream Home" files of magazine tear-outs. Everything we'd love our perfect, future home to be.

But the reality is a little different. We work with what we've got and what we can afford. We do actually love our real homes; we create them to be comfortable, practical and hope they reflect an element of taste and style.

Over the years I have been fortunate enough to be invited into many homes through my work as an artist and designer. From Geneva to Sydney and everywhere in between, the one thread which links all of my clients is their pride in the 'personal stuff'. How they helped design the master suit layout, or the story behind treasures collected on world trips, or how they met the artist behind their favourite painting, or what they created with their own hands.

And when people design their own chairs online with My Bespoke Chair, there is always a reason why. For the nursery, to celebrate a milestone birthday, a new home-office chair for a new business venture...

Everyone has a story to tell.



And stories are what give our homes personality. And personality is very important when making your house a home. Your home should tell the story of you.

So this year, I have declared 2014 The Year of You & Your Beautiful Home.

What does this mean in terms of my plans for marketing and growing My Bespoke Chair?

It means that every piece of content I create in 2014, from my newsletter to my social media, will have the underlying theme of helping people make their homes personal, creative and beautiful - whatever their individual perception of beautiful is.

And I am launching a new range of cushions, all made from the fabrics I designed for My Bespoke Chair and all made-to-order in Australia. A custom cushion at a high street price. The launch is also part of The Year of You & Your Beautiful Home theme - something special, hand-made and made-to-order but at a lower price point.

Whether redecorating, renovating, moving, starting a new phase in life or simply indulging, I want to show that creating a personal, interesting and beautiful home is perfectly possible. Hunting, collecting, fossiking, making, creating and co-designing are all great ways to add personality to your home.




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