Wednesday 19 September 2012

Scream If You Wanna Go Faster!

I read this recently, posted by Micheal Fox, Shoes of Prey CEO:
http://www.22michaels.com/2012/09/the-startup-rollercoaster.html

And it got me thinking.....

If running a start-up feels like a roller-coaster, I am at that point where it pauses after a loop-the-loop. It gives you a moment to breathe and feel anxious about what's next. Then it hurtles away again, continuing the crazy ride. I'm pausing because I'm waiting for stuff to arrive (sample chairs, beta site, marketing materials etc)  And I'm not very good at waiting.

It also feels like shouting in a closed room; no-one can hear you.  Or dancing behind a curtain; no-one can see you.


Since February I've been working, scheming, planning to bring the world its first interactive, design-your-own-chair shopping experience. And no-one can hear or see any of it. It can be a lonely experience.

Very soon, I can open the door, drop the curtain and let the world hear and see everything. Thursday November 1st is when I host the launch party for My Bespoke Chair. Followed by one-on-ones with the media.

Until then, I'll be marketing, arranging PR, setting up photography shoots for the sample chairs, tweaking supply, delivery and payment chains, testing the beta site, planning the launch party.... hoping I don't die from the ride.

If you want to receive FREE design advice, special offers and news from me at My Bespoke Chair, SIGN UP here
www.mybespokechair.com
www.22michaels.com

Thursday 6 September 2012

Money, money, money

My thoughts have turned to money; moolah, dough, readies, ka-ching-ching....

I have been in business for well over a year now with Bespoke Art, and My Bespoke Chair's launch is looming. My plans for My Bespoke Chair will require some future funding and I have been investigating my options:

1) Work really hard and hope I win the Lottery.

2) Work really hard and reinvest profits to organically fund growth.

3) Work really hard and build a business model which will attract investors.

My 18 month aim for My Bespoke Chair is to build an attractive business for investors. I will need funds to employ and expand, and the right investors will bring their own talents and knowledge to the table.

How am I moving this forward?
  • Educating myself on e-commerce, start-ups, technology, social media and most recently, fund raising. Having a great product and a passionate vision are No1, but a viable business needs to be supported by a decent model. At the very least, a business needs clear strategies and aims. 
  • Following great websites and blogs. My favourite is Venture Beat. I never thought I'd be so excited about business, entrepreneurship, tech start-ups, venture capital funds, funding rounds - but my RSS feed each morning is what I get out of bed for (that and checking Facebook!) Stories from Silicon Valley, business incubators and venture capitalists are fascinating...anyone heard of AirBnB? I also read 22Michaels, the business blog for Michael Fox, Shoes of Prey CEO.
  • Going to lots of evening seminars and Meet-Ups. The information I get from listening to industry leaders speak, often in informal pub settings, is invaluable. The vibe I get from these events is infectious and I come away totally focused.

This week I went to a talk on 'Series A' Funding Rounds - how to pitch to investors for a $1-3m investment. Seed-funding is the very first amount of money you need when starting a business, and then 'Series A' and upwards.  Michael Fox, Shoes of Prey CEO, was a guest speaker bursting with insights. They started in a very similar fashion to My Bespoke Chair, self-funded, in 2009 and have just closed a successful 'Series A'. Hamish Hawthorn from ATP- Innovations spoke from an investor's/business angel's point of view.

But for now My Bespoke Chair is self-funded. A few years ago in Europe before moving to Australia, we bought a rather dowdy, scruffy house and renovated it beautifully. That was when property was still a good investment - we timed it well....but now, with rocky property markets and global market uncertainty my best investment is myself.

If you want to receive FREE design advice, special offers and news from me at My Bespoke Chair, SIGN UP here


www.venturebeat.com
www.22michaels.com
www.shoesofprey.com
www.atp-innovations.com.au
www.meetup.com
www.airbnb.com